Case Study: Loud Spectrum (Formerly Medical Terpenes)

From Confusing to Compelling: A Brand Transformation That Resonates

The Challenge

Medical Terpenes had solid product formulations but lacked brand clarity, modern visual appeal, and emotional connection with its audience. Its identity felt generic, outdated, and misaligned with its product value.

Our Approach

Hiya led a complete rebranding process, including:

• Brand Naming & Identity Strategy

• Visual Aesthetic Overhaul (Color, Typography, Photography Direction)

• Website UX/UI Redesign

• Copywriting with Soul: Positioning Loud Spectrum as a premium, science-meets-sensory experience

• Packaging Elevation (3D Design Mockups)

• Market Language Shift: From product-heavy to emotionally resonant narrative

  
  

The Outcome

• Website bounce rate dropped by 42%

• Time-on-site increased by 65%

• Multiple bulk inquiries from new high-end resellers

• Loud Spectrum now positioned as a category leader in terpene innovation with a distinct brand voice and visual identity

Founder Quote

“This transformation wasn’t just cosmetic. It gave the brand a soul, a presence, and a future. We stopped sounding like just another supplier—and started leading a movement.”