Case Study: Pipedrive

5X Organic Leads in 15 Months with Strategic SEO & Targeted Ads

About the Client

Pipedrive is a fast-scaling SaaS company serving the logistics and freight forwarding industry with a powerful CRM platform designed to digitize and streamline sales, marketing, and service processes.

Their mission: simplify complex logistics workflows and empower businesses with efficient customer interaction tools.

Objectives

• Boost organic visibility in a competitive SaaS + logistics niche

• Improve search engine rankings for high-intent, industry-relevant keywords

• Increase qualified inbound leads through SEO and digital advertising

• Enhance site performance and user experience across devices

The Challenges

Problem	Description
Competitive Market	Dominated by well-established SaaS brands
Low Keyword Rankings	Poor visibility for key logistics CRM search terms
Technical SEO Issues	Slow site speed, broken links, poor mobile UX
Content Gaps	No authority-building content targeting decision-makers
Weak UX	User flow lacked clarity and frictionless navigation

Hiya's Strategy & Execution

We designed a multi-phase strategy that combined deep SEO, UI/UX enhancements, and precision ad targeting:

1. Website Audit & Technical SEO Fixes

• Fixed broken links and crawl issues

• Optimized page speed and mobile responsiveness

• Added structured data (schema) for enhanced search visibility

2. UI/UX Optimization

• Audited user flow and design friction points

• Updated layouts and navigation structure for improved usability

• Prioritized clarity, accessibility, and mobile responsiveness

3. Keyword Strategy

• Conducted in-depth keyword research for high-impact logistics terms

• Focused on intent mapping for decision-stage queries

• Optimized service pages and metadata for discoverability

4. Content Development

• Created industry-relevant, SEO-optimized blog content and landing pages

• Used storytelling + education to position Pipedrive as a thought leader

• Balanced algorithm appeal with true user value

5. Targeted Digital Advertising

• Ran high-intent Google Ads targeting niche keywords

• Launched retargeting funnels to re-engage warm traffic

• Built organic visibility in tandem with paid brand awareness

Results Achieved

KPI	Growth
Organic Traffic	+1200% in 15 months
Organic Leads	5X increase (900+ in final 3 months)
Bounce Rate	Reduced by 25% with better UX
Paid Ad Efficiency	Consistent ROAS + lead generation support
LinkedIn Organic Impressions	+270%
Content Interaction	+561%
Brand Reach	+220% across key social platforms

Client Impact

“Hiya gave us the clarity, structure, and momentum we needed. Their SEO team and growth strategy helped us go from invisible to industry-relevant—and the lead growth proves it.”

Key Takeaway

Strategic SEO isn’t just about rankings—it’s about building a scalable inbound growth engine with powerful UX, targeted content, and omnichannel precision.