Case Study: Lenovo Legion Go S – “Go Country” Launch Film

Fusing Western Cinema & Gaming Culture to Launch a Global Device

🔍 Client & Campaign Overview

Lenovo partnered with our creative collaborators to launch their Legion Go S, a portable gaming device positioned to disrupt both tech and entertainment markets.

To capture attention in a saturated gaming space, we crafted a bold, cinematic launch film that blends spaghetti western vibes with modern gaming culture—delivering a global brand moment that’s playful, immersive, and unforgettable.

Hiya’s Role in Video Strategy & Execution

We led full-cycle production under our Storytelling & Video Services, delivering both creative concept and high-end cinematic execution.

Creative Pillars	Execution Highlights
Concept & Ideation	Developed a genre-bending “western duel” concept that mirrors competitive gameplay
Production & Direction	Captured high-style western visuals using wide shots, quick-cut tension, and rich texture
Storytelling Aesthetic	Balanced nostalgia with modernity—creating emotional engagement through contrast
Channel-First Strategy	Optimized the content for multi-platform use (YouTube, campaign site, social)
Post-Production	Delivered polished editing, VFX, and sound design for maximum cinematic effect

Creative Concept: "Go Country"

Two gunslingers meet at high noon—but instead of revolvers, they draw Legion Go S consoles. The standoff becomes a rapid-fire gaming duel in the middle of a western frontier town.

This creative fusion of past and future, rugged and tech, echoes Lenovo’s promise:

"Wherever you are—this game goes with you.”

Impact

• Drove buzz and differentiation in a crowded launch space

• Delivered high emotional recall through storytelling

• Ready-to-deploy video assets for global campaign use

• Positioned Legion Go S as bold, playful, and cinematic—a cut above standard tech launches

Why This Matters for Brands

In an age where attention is scarce, cinematic storytelling breaks through. This campaign proves that entertainment-led video production can transform a product into a cultural moment.

At Hiya, we believe branded content should feel like art—not just ads.