Case Study: Medical Spa RX

Haiyan
Mar 23
2 min read

About the Client

Medical Spa RX is an online store specializing in dermal fillers and mesotherapy products, serving primarily B2B clients such as aesthetic clinics and licensed professionals across the U.S. and Canada. The dermal filler market is highly competitive, valued at $6 billion in 2022—making organic visibility essential for long-term growth.

The Challenge

Despite having a quality product catalog, the website suffered from:

Low organic visibility
Weak user experience (UI/UX)
Unoptimized keyword structure
Technical performance issues
No clear B2B content strategy

Hiya’s SEO-Led Growth Strategy

1. Revamped UX/UI DesignWe began with a full audit of the website, identifying friction points in user journey and design. Our development team redesigned the UI with a clean, conversion-oriented layout based on competitor analysis and B2B user expectations.

“Google favors what users favor. UX isn’t cosmetic—it’s foundational.”

2. Keyword Optimization Based on IntentWe didn’t just rank for random keywords—we mapped search intent to each page, especially distinguishing B2B purchase behavior from general search terms.

3. Tailored Content for B2B BuyersWe created strategic content targeting the pain points, questions, and decision-making flow of professional buyers in the medspa and aesthetic industry.

4. Strategic Internal Linking for SEO CohesionEvery page was intentionally interlinked to increase relevance and crawlability, while also improving user navigation across the funnel.

5. Ongoing Technical FixesWe ran recurring technical audits and fixed structural issues, broken links, and on-page inconsistencies. Our team handled:

Server-side errors
Metadata issues
Schema markup enhancements
Crawl budget optimization

6. Speed & Visual OptimizationWe compressed heavy media assets, lazy-loaded visuals, and minimized scripts—improving site speed, user engagement, and mobile performance, all of which feed directly into SEO rankings.

Results in 3 Months

+96% organic clicks
Noticeable improvement in dwell time and engagement
More inquiries from qualified B2B leads
Stronger domain authority and keyword footprint

Takeaway

“With a precise SEO strategy, even in the most saturated global niches, explosive growth is possible. The key is user-first design, intent-driven content, and technical consistency.”